Splitting - Positive Intention from Behavior

In NLP it's not uncommon for people to be taught to separate positive intention of something from the behavior that someone is engaged in.

For example in the case of a parent beating a child when you examine the positive intention you can find things out such as what was the parents intention in engaging in the behavior that they did. Sometimes the intention is something like they wanted to teach their children that they world can be a harsh place.

The intention itself is kind of benevolent and yet the behavior that the intention is manifested is pretty crappy.

I came across this commercial on you tube for a 'swear jar'. Typically I'm sure many know that a swear jar is meant to curb swearing however in this commercial it is actually encouraging it. lol