Category: Anchoring

Little Albert Experiment - John Watson - Behaviorism

2/2/2011

The Little Albert Experiments were conducted back in 1920 by Behaviorism's John Watson. Essentially what they did was take a small child introduce it to all sorts of things such as dogs, rats, all sorts of different types of stimulus'.
Turns out this kid was pretty fearless he would play with everything that was shown to him. This kid didn't appear to have any fear at all.

What they then did was have someone behind the child make a loud noise something that would startle him. They did this as they would introduce a white rat that previously Albert tried to play with. What the scientists then did again was to continue doing this up until the point where they found that just introducing the rat without the noise made him cry.

They then introduced a white rabbit to him and found that the rabbit made him cry as well. The fear was generalizing to the whiteness of the rabbit. What the scientists continued to do was introduce stimulus' that were in some form or fashion similar to the white rat every time they found it elicited a similar response from him.

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Propaganda - 1976 Swine Flu Commercial - Power of 'What if..."

2/2/2011

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We live in the age of technology within our life times we will see more progress made in Science, Advertising, Medicine, just about any endeavor than all of the history of humankind. As much as things change is as much as they stay the same.

Since biblical times there have been people interested in controlling the minds of others. Forcing people to do things that they don't want to do or for that matter convincing people to do things to do things that they didn't previously want to do. In recent times, certainly as recent as World Wars I & II nations have perfected their abilities to influence the masses.

With the advent of Mass Media and the Internet people have only perfected this ability. We've been able to do research to learn about the brain. We've been able to examine structures in the brain such as the neocortex, basal ganglia and the limbic system. All this knowledge has increased our abilities to influence the thoughts of others in efforts to push our agendas. Sometimes these agendas are benevolent and other times they have been for neferious purposes.

I managed to find a 1976 Swine Flu commercial put out by the U.S. Government that was encouraging people to run out and get their vaccinations. It is interesting the use of the creepy music that is being played right at the time that some sort of dialogue takes place. Quite often it seems to be when someone is stating something to the effect of, 'I don't need to get a vaccination'.

Humans are very well versed at something in NLP we call Anchoring. Meaning we have the ability to associate emotional states with outside stimulus'. In psychology they call this a conditioned response which typically takes place over multiple exposures to a stimulus (though in NLP we can do this with just one exposure).

Make note of the, 'What if...' patterning in this footage. This clip does a very good job of illustrating 'universal' hypothetical scenarios that people are likely to engage in. In NLP we would call this a 'state elicitation'. See in order for you to make sense of anything that a person has to say you have to search through your memories for something similar so that you know what i'm talking about.

Say i'm talking about my dog. In order to make sense of what a dog is you would have to draw on some representation of what a dog looks like from your internal store house of experience. Most likely the dog that you are imagining will look nothing like the one that i'm imagining but that is a subject for another post.

There was a famous hypnotist by the name of Milton Erickson that discovered that if he could describe a scenario in great enough detail a person's body would respond in order to make sense of it. For example once Erickson had a child that was brought to him that constantly wet the bed. Nothing his parents could do would get him to stop.

They would wake him up to go, he'd still wet the bed. They would try to bribe him, he'd still wet the bed. They would punish him, still no dice. Etc... but you get the point. So they brought the boy into Erickson. He discovered that the boy loved football (I think off the top of my head that was the sport it was).

So Erickson began to tell the boy about how in football one has to tense their muscles and release them at the right time. And he continued to expound on this point about 'muscles tensing and releasing at the right time'. This was the extend of the work that Erickson did with the boy. He just told him vivid stories that he could make sense of with the message that he wanted to convey in it.

Here's my point when you view this clip take notice of these things.
1.) The responses of the characters PAIRED up with the creepy music in an effort to create an association.
2.) The hypothetical, 'what if...' scenarios designed to elicit universal experiences from the viewers so as to provide for a frame of reference for what they are attempting to do in step 1 along with embedding the message of, 'get a flu shot' just as Erickson did with the boy.

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Impact Therapy - EMI - Danie Beaulieu - Anchoring

1/31/2011

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Danie is one of the most exquisite people at Anchoring that I have ever met. And she doesn't even do NLP!!! She is an absolutely amazing speaker and she exudes passion beyond compare while she presents.

I was blessed with the opportunity to be present at the training in which this clip is about. To watch her do change work is amazing. I was able to feel the sadness of the people that she worked with in the depths of despair as well I had the opportunity to taste the sense of triumph that was present when she had taken them to a place of resolution.

She is such an amazing human being and one of my models for a truly extraordinary agent of change. You can purchase the DVD that goes with this clip at Real People Press. She also has a book on amazon called Impact Techniques for Therapists which is a really good!

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Condiment Anchoring

1/31/2011

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Tom Vizzini & Kim McFarland are perhaps the skillful trainers of Anchoring that I have come across in over a decade of training in Persuasion and Influence. For those that don't know Anchoring is literally a skill that gives it's users feelings at the touch of a button. Imagine being able to capture virtually any feeling and attaching to it to a signal that would allow you to recall it at anytime, anyplace for any use that one could conceive of. In the below clip is a quick demonstration of something that is called, 'Condiment Anchoring'. Kim in this clip has the person that she is working with recall some very pleasurable states. She then attaches them to some sugar packets as she shifts the intensity of the feelings merely by moving around the sugar packets!

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Little Albert Experiment - John Watson - Behaviorism

Propaganda - 1976 Swine Flu Commercial - Power of 'What if..."

Impact Therapy - EMI - Danie Beaulieu - Anchoring

Condiment Anchoring

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Little Albert Experiment - John Watson - Behaviorism

Propaganda - 1976 Swine Flu Commercial - Power of 'What if..."

Impact Therapy - EMI - Danie Beaulieu - Anchoring

Condiment Anchoring

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